Blog

Home / Gemstone / Coloured Gemstones Are The New Gold

Coloured Gemstones Are The New Gold

Posted on October 2nd, 2025 04:22 PM

Gold has been the king of all symbols of wealth, status and investment over centuries. Yet there has been in recent years a lively upheaval in the sphere of luxury and ornament--coloured stones are beginning to replace gold. From red carpets to bridal trousseaus, investment portfolios to spiritual practices, coloured gemstones are winning hearts and ruling like never before.

It could be the burnished brightness of ruby stone, the coolness of sapphires, the greenery beauty of emerald stone; these natural resources are redefining the concept of wearing and investing in luxury.

In this blog, we will discuss only: Why Colored Gemstones Are the New Luxury Statement in Jewelry!

The Rise of Colour in Fine Jewelry

The days when every jewelry box contained diamonds and gold are gone. The consumers of today are seeking individuality, symbolism, and story, and the coloured gemstones provide all these. Every stone has its meaning, power and beauty and enables wearers to depict personality and purpose.

This change has been adopted by fashion icons, celebrities and influencers. Coloured gemstones like emeralds, tanzanite stone and sapphires have become associated with luxury and prestige, starting with Kate Middleton and her famous sapphire engagement ring and Deepika Padukone with her emerald-studded attire during her wedding.

Discover more - Gemstone Industry & Market Trends

Blue Sapphire - 4.06 Carat

Burma Natural Ruby - 3.01 Carat

Emerald Ethiopia - 8.70 Carat

Yellow Sapphire - 11.05 Carat

Why Coloured Gemstones Are Gaining Value?

1. Rarity and Exclusivity

Coloured gemstones are unlike gold and are very diverse in terms of quality, origin and supply. Burmese rubies, Kashmir sapphires and Colombian emeralds are extremely rare - and their value has soared in recent years.

2. Investment Potential

Records of high sales prices of rare rubies, sapphires have been reported in auction houses such as Sotheby and Christie which frequently appreciate better than gold. Certified gemstones are now being included in the portfolio of investors to diversify and gain long-term returns.

3. Astrological Significance

Coloured gemstones are very spiritual and astrological in certain societies specially in India. Blue Sapphire (Neelam), Yellow Sapphire (Pukhraj), Ruby (Manik), Emerald (Panna), Pearl stone (Moti), Red Coral (Moonga), etc. are some stones that are said to have an effect on planetary energies and bring good health, wealth, and relationships. This metaphysical value provides a further layer of demand over and above aesthetics.

Why coloured gemstone are gaining value

Emotional and Symbolic Appeal

Gold is universal but gemstones are personal. Each stone tells a story:

Ruby is a representation of passion, bravery and energy.

Emerald is symbolic of wisdom, growth and harmony.

Blue Sapphire is associated with self-discipline, protection and clarity of mind.

Amethyst stone brings peace and understanding.

Citrine brings well-being and happiness.

This emotional resonance makes coloured gemstones more than just ornaments—they become talismans, heirlooms, and expressions of identity.

More to read - Find Your Perfect Birthstone by Month

Fashion’s Favourite: Gemstones in the Spotlight

The world of fashion editorials, the wardrobes of the celebrities, or wedding collections are dominated by coloured gemstones. They are being matched with gold, platinum and even bare settings by designers to produce pieces that are bold but classical.

Gemstone engagement rings are gaining popularity amongst brides as opposed to diamond rings. Wedding trends are creating ripples in the forms of the emerald-cut sapphires, halo rubies and vintage-style emeralds. A resurgence of gemstones is also taking place in even men's jewellery with tiger eye, onyx and garnet being used in rings, bracelets, and cuff links.

Further reading - Gemstone Jewelry Trends For Men In 2025-26

What to Look for When Buying Coloured Gemstones?

Since coloured gemstones have become the new gold, it is essential to purchase them in the right way. Here’s what to consider:

Certification: It is always advisable to purchase certified gemstones at reputable laboratories such as GIA, IGI, and from a reputable seller like Navratan.

Origin: The origin of the stone influences the value of the stone. Burmese rubies, Colombian emerald and Sri Lankan sapphires are very valuable.

Treatment: Numerous gemstones are treated in order to improve their colour or clarity. Stones that have not been treated are more precious.

Cut and Clarity: A stone that has been cut finely and has a low amount of inclusions will be brighter and brilliant.

Purpose: Fashion, astrology or investment - Do not disregard a purpose that is fitting when wearing or investing in a stone.

Colored Gemstone: key buying factors

Conclusion: A Coloured Future

Coloured gems are not merely a fad; it is a revolution. They provide all that gold provides, and more, namely, rarity, emotionalism, spirituality and aesthetic variety. With the changing times and the values, these colorful stones are becoming the center of attention in both jewellery, investment and personal identification.

We trust in the magic of coloured gemstones, which are eternal at Navratan. You can be attracted by the hot passion of a ruby or by the calm of a yellow sapphire, and either way, our hand-picked selection of stones offers you the best certified jewels of the world. As in the modern world, colour is not only beautiful, but strong.