Why More Brides Are Choosing Gemstones Over Diamonds? & You Should Too!

Why More Brides Are Choosing Gemstones Over Diamonds? & You Should Too!
Posted on July 10th, 2025 11:29 AM

Since millennia, diamonds have been the traditional gemstones for brides-to-be, whether it is an engagement ring or D-Day jewellery, diamonds were chosen for their sparkle, beauty, rarity, value and durability. These gems have been the quintessential symbol of love and commitment as well, which made them the number one choice. But now, this modern world is seeing a shift in the choice of bridal jewelry.   

There has been quite a revolution, since in recent years, brides are turning to colored gemstones like sapphires, emerald stone and rubies. This is not just because of their beauty but because colored gemstones also hold deep meanings as well as add a touch of individuality to the person. 

The Rise of Individuality in Bridal Jewelry

Modern brides know their value and the life they are going to start, and hence they are rewriting the rules. No longer getting along with a tradition that makes sense or looks like just a trend, young women are choosing coloured gemstones for their bridal jewelry to reflect their personality, values and love story.   

The color gemstones offer versatility that diamonds dont, they come in a vibrant palette of possibilities which also gives the brides the option to get jewellery customised according to the theme of the wedding, to connect with everything emotionally.   

This trend is promptly increasing among the Millennial and Gen Z brides, who prioritize self-expression over convention.   

Indeed, according to some reports, couples are opting for coloured stone engagement rings that tell or symbolize their love.   

Read More - Wedding Ring Sets - Bridal Set & Trio Set  

Bridal Jewelry

Beyond Sparkle: The Symbolic Depth of Gemstones

Diamonds are durable, yes, but also they are expensive, even coloured diamonds are rarer and expensive. Coloured gemstones come as the best alternative at this point. Additionally, each gemstone carries a history and a rich symbolic meaning. For instance:  

Ruby - Ruby stone are found in deep red hues, and they are the symbols of love, compassion and power. It is said that these gems will deepen your love for your partner or help you find your potential partner, too.   

Blue Sapphire - Blue sapphire , as the name suggests, come in deep, dark blue hues. They symbolise truth, loyalty and divinity. So, if you want to commit your loyalty to your partner, this is the gem to go with.   

Emerald -  These three coloured gemstones are the number one choice because of their deep, eye-catching, brilliant colours and their durability. Princess Diana chose a blue sapphire for her engagement ring, while recently,  Radhika Merchant chose to wear an emerald necklace on her Sangeet and wedding day.   

Know More - From Our Collection to a Celebrity's Celebration: Radhika Merchant's Emerald Necklace

Blue Sapphire - 4.06 Carat

Blue Sapphire - 4.06 Carat

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Burma Natural Ruby - 3.01 Carat

Burma Natural Ruby - 3.01 Carat

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Emerald Ethiopia - 8.70 Carat

Emerald Ethiopia - 8.70 Carat

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Yellow Sapphire - 11.05 Carat

Yellow Sapphire - 11.05 Carat

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Why Choose Coloured Gemstones Over Diamonds?

Why are gemstones better than diamonds? Why should you choose gem jewellery over traditional diamonds for an engagement ring or bridal jewellery? Here are the reasons why: 

Cost - Effectiveness 

Diamonds are too expensive, and not everyone can afford them. There are lab-created diamonds as well, but here the coloured gemstones allow the couples to purchase real gemstones, which will have value in the future.   

If you want to get a piece that remains with you in your heart and stays in your family, then original gemstone jewellery within a set budget can be a great option. With so many coloured gems available, you can choose your perfect gem. 

Personalisation and Individuality

Gemstones come in a vast array of colours, each has its unique symbolism and personality, which will allow you to choose gems that resonate with your individuality and style.   

It will allow you to personalise your jewelry or engagement ring that stands out and tells your emotions. 

Symbolism and Meaning

Each gem have its meaning, historical context, astrological significance and symbolism, which adds depth to the importance of the gemstone.   

Know here - Gemstone Meanings & Powers: Significance of 25 Most Popular Gems .  

Celebrity Influence & Trends, And Design Versatility

The popularity of gemstone engagement rings or proposal rings have increased since celebrities and influencers have been seen wearing gems for their own major events.   

You can also go with this beautiful trend as the gems can be incorporated into a wide variety of designs and styles, from intricate to elaborate settings, which will help you make your gemstone ring or jewelry more personal. 

Princess Diana Blue Sapphire Engagement Ring

Sustainability and Ethical Considerations

Many people are drawn to gemstone due to their concerns about ethical sourcing. This is because of the concern for the nature and environmental impact of diamond mining.   

Hence, natural gems offer a more sustainable and responsible choice.   

Also Read - Show Your Never Ending Love With These Eternity Rings!!

Wrapping Up 

Why are gemstones important and better? Now you know. If you also want to add a touch of glamour, colour and individuality to your wedding day, then choosing coloured gemstone jewelry will be perfect to make your day unique and more special. 
Get your gemstone jewellery now at Navratan, the online gem bazaar, where you will get authentic and lab-certified gemstones at the best prices. Moreover, you can get your gem jewellery customised with us as well; our experts will help you throughout the process.

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