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K-pop has not only been a genre of music, but it is also a cultural product whose influence can be traced in the world of fashion and beauty, as well as the market of fine jewelry. Whether in the stage shows or the red carpet events, K-pop idols possess an inimitable capability of creating trends that permeate the continent. Gemstone jewelry is one of the areas where their influence is quite impressive. Diamonds, emerald stone, pearls or colored stones, the mode of wearing and styling the gemstones used by the idols has always been a determinant of what the fans and fashion lovers want next.
K-pop stars are not only artists, but they are also the representatives of the most reputable jewelry brands in the world. Lisa, a member of BLACKPINK, has appeared in high jewellery exhibitions of Bulgari; Rosé, a brand ambassador of Tiffany and Co., and Jisoo, of Cartier muse. They are not merely marketing arrangements but in fact they serve to bring about the aspirational imagery that fans desire to copy.
When gemstones are sported by idols in music videos, concerts or on the streets, such designs usually experience a boom. Indicatively, the Tiffany Lock collection items designed by Rosé have been so coveted, and the Chanel diamond make-ups worn by Jennie have spawned numerous imitations.
As it is stated in the reports on fashion trends in Korea, jewelry is a fundamental element of the way an idol is dressed. It is not merely an accessory; it is a storytelling device. Gemstones are selected according to the concept of an album, the atmosphere of a photoshoot or the character of an idol.
Emeralds and Colored Stones: It was used to add color and uniqueness. Stage outfits are usually bold in greens, blues, and reds, which reflects the Korean jewelry market trend of being as maximalist as possible.
Pearls: Pearl stone is an iconic piece in the Korean idol fashion, but nowadays they are rethought as a new element of style; they can be mixed with a pendant, hung in chains, or combined with gemstones.
More to read - 6 Trendy Ways to Style Jewellery - Must Try!
In today’s world, the modern style of minimalism-meets-maximalism jewelry designs, K-pop idols have promoted a number of gemstone jewelry trends:
Here are some notable K‑pop idols and the moments where their gemstone jewelry made headlines or set trends:
Rosé – Being a worldwide promoter of Tiffany & Co., Rosé put on diamond and sapphire rings and necklaces of the collections Tiffany Lock and HardWear at the high-jewelry occasion of the brand in New York. Her subtle style with strong gemstones made her a trendsetter as far as searching for similar designs was concerned. If you also want gemstone jewelry like hers, visit Navratan now.
Lisa - Lisa attended a Bulgari Magnifica High Jewelry extravagance show in Paris, during which she dazzled in an emerald and diamond necklace with matching earrings, a trademark of Bulgari colored jewel cuts.
Jisoo - Worn a Cartier diamond choker and gemstone rings at Cartier Beautes du Monde exhibition in Seoul, which combined both luxury and the elegant red-carpet appearance.
Jennie - In the video, Pink Venom, Jennie wore cuffs with gemstones and layered them with a ruby stone and diamond ring, which gave the concept styling a royal touch.
Further Reading - Famous Musicians And Their Favorite Gemstones
V (Kim Taehyung) - V is an eclectic dresser who wore an enormous emerald ring and sapphire brooch to the Grammy Awards 2022 in addition to his customized Louis Vuitton suit.
Jimin – Appears in promotion shots with a necklace of diamond-set earrings and a necklace of rubies, as well as making subtle trends with gemstones in his modern outfits.
Nayeon - In the POP! music video, layered diamond tennis necklaces and gemstone drop earrings were used by Nayeon, and it looks playful and luxurious.
Sana - At the 2023 MAMA Awards, Sana has on ruby chandelier earrings with a diamond bracelet, which were contrasted with her smooth black dress.
IU donned a sapphire pendant and diamond-set hair ornaments when attending her Golden Hour concert, which gave her a playful look of gemstones on the stage.
Seulgi - During a Prada Fine Jewelry event, Seulgi displayed a combination of pearl and emerald jewels, which is one of the most popular trends in recent years: mixing traditional with colored gemstones.
According to the existing market analysis, the following trends among gemstones will tend to increase in the next years:
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K-pop idols cannot be considered mere entertainers, but they are strong trendsetters who influence the entire gemstone jewelry market all over the world. Their influence on what sort of gemstones people purchase, the way they wear them, and even their cultural appreciation is realized through brand collaborations, personal style, and stage aesthetics.
Gemstone craze in K-pop is a combination of art, marketing, and cultural storytelling as far as visions are concerned, with gemstones sparkling under the lights of the stage and the pearl making a face softer. Due to the growth of the genre into other parts of the world, the gemstone industry will continue to seek inspiration in K-pop idols.
Want a similar piece to the one your favourite K-pop idol was wearing? Then visit Navratan, the online gem bazaar, where you will get authentic and lab-certified gemstones and can get your gem jewelry customized as well.
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